KPCB’s Mary Meeker’s annual Internet Trends report for 2018 dropped last week. Here are three key takeaways about user experience (UX). Good user experience drives adoption and conversion Arguably of the three apps pictured above, the Cash app from Square is the most revolutionary. The app has made sending money between individuals as … Read more »
User experience process <p>Our user experience (UX) process follows the standard design thinking methodology.</p> <img src=”https://wong.digital/wp-content/uploads/2018/05/icon-discovery.svg” alt=”Discovery” height=”165″ width=”165″ /> <h3>1. Discovery</h3><p>Before we begin any project, we get immersed in our client’s company, their brand, their products, their competitors, and their customers. Once we have this context, the design thinking process can begin in earnest.</p> … Read more »
Website development process <p>When we take on a website design and development project, we will generally follow the steps below.</p> <img src=”https://wong.digital/wp-content/uploads/2018/05/icon-checklist.svg” alt=”Checklist” height=”165″ width=”165″ /> <h3>1. Checklist</h3><p>First we make sure we have everything we need to begin the project. This includes all the technical details for your domain and current hosting (if applicable), plus … Read more »
Brand identity process When we take on a branding project, we will generally follow this process to design a new logo and brand identity system.</p> <img src=”https://wong.digital/wp-content/uploads/2018/05/icon-discovery.svg” alt=”Discovery” height=”165″ width=”165″ /> <h3>1. Discovery</h3><p>We will start with a branding questionnaire. We’ll then do a deep dive into your industry, learn about your competitors, and understand where … Read more »
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A lot of startup founders believe, or have been told, that they need to invest a lot of money in their branding. Yes, you absolutely do need to invest, but you need to invest the right amount of money and effort at the right time. This article will give you a method to follow if … Read more »
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