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You Don’t Need a Logo. You Need a Brand Identity.
You just decided to make the leap. You decided to work for yourself, or launch that startup. Now what? One of the first things you need is a logo. Or so you think. No, you don’t need a logo. More accurately you need a brand identity system, which includes a logo. In this article, you’ll … Read more »
New Work: Brand Identity and Website for BlockSquared Consulting
Blockchain is one of the few paradigm-shifting technologies to come in a long time. It has enabled new currencies untethered to central banks. It has powered smart contracts enabling full transparency within an ecosystem. And blockchain has unlocked an important new capital funding source for burgeoning businesses. BlockSquared Consulting believes in blockchain and its immense … Read more »
New Work: Brand Identity for SilverAnt
We now live in a world where paper maps are gone, “GPS” is a commonly understood term, and people rely on geolocation services to help them navigate their world. However, this is all limited to the outdoors. SilverAnt wants to make people’s lives better by bringing that same location and positioning service indoors. SilverAnt is … Read more »
The 4 Critical Pages You Need In Your Website
In early August 1991, a British scientist named Tim Berners-Lee at the European Organization for Nuclear Research (CERN), flipped on the switch to the world’s first website. More than a quarter-century after that very first webpage came online, we have done the hard work of figuring out how websites are supposed to function, and more … Read more »
How Startup Founders Should Think About Design
I recently had the opportunity to speak on a panel about the value of design (and designers) to an audience of startup founders at San Diego Startup Week. My fellow panelists and I spoke on a variety of topics related to design and business, from visual branding all the way through design thinking and user … Read more »