We communicate in stories. Storytelling has been around as long as our species has existed. From paintings on cave walls in Lascaux, to hieroglyphics in ancient Egypt, to radio dramas like “War of the Worlds” that cause city-wide panic, to the fantastical Game of Thrones television series on HBO, stories impart culture, history, information, and … Read more »
You just decided to make the leap. You decided to work for yourself, or launch that startup. Now what? One of the first things you need is a logo. Or so you think. No, you don’t need a logo. More accurately you need a brand identity system, which includes a logo. In this article, you’ll … Read more »
I recently had the opportunity to speak on a panel about the value of design (and designers) to an audience of startup founders at San Diego Startup Week. My fellow panelists and I spoke on a variety of topics related to design and business, from visual branding all the way through design thinking and user … Read more »
A lot of startup founders believe, or have been told, that they need to invest a lot of money in their branding. Yes, you absolutely do need to invest, but you need to invest the right amount of money and effort at the right time. This article will give you a method to follow if … Read more »