New Work: Brand Identity for Aprise

Over $100 billion of U.S. government economic incentives are available to small- and medium-sized businesses and non-profits every year. Yet for businesses seeking these incentives, they’re more difficult to find and apply for than you’d think. Details of these programs are scattered across hundreds of federal, state, and local agency websites. Application processes are onerous.

Enter Aprise. Their technology and proprietary dataset helps businesses find and apply for these incentive programs with just a few clicks.

Wong.Digital redesigned the brand identity for Aprise with their audience of small business owners in mind. The identity is aspirational, showing a chart that goes “up and to the right,” showcasing strong, successful business owners, and subtly hinting at the American dream.

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