The financial sector is often riddled with boring, staid brand identities meant to convey trust and stability.
As a private investment firm, Sciath Group operates in a variety of industries, and is nimble enough to see opportunities in new spaces, such as blockchain and other so-called “smart industries.”
The word sciath is Old Irish and means shield (as a noun), and to protect and defend (as a verb). We used the etymology of the word as inspiration, researching Celtic shield shapes, designs, and ancient lettering.
Wong.Digital created a family of logos for three of the Sciath companies: Sciath Group, the parent brand; Sciath Capital, the funding arm; and Sciath Smart Industries, the technology company. The shield, typography, and color palette serve as the overall brand’s DNA, while each company has a unique mark and look and feel.
From there we designed and developed three websites, each unique but related to the overall brand.